Modelli di email per guest blogging su LiveAgent aiutano a migliorare la consapevolezza del marchio, incrementare referral B2B, migliorare SEO e generare traffico mirato. Scopri 10 modelli efficaci per campagne di outreach e strategie di content marketing.
Il guest blogging può essere una tattica di content marketing molto efficace per le aziende B2B e B2C. Se fatti bene, i post degli ospiti possono aiutarti a costruire una migliore consapevolezza del marchio, ad incrementare i tuoi programmi di referral B2B, ad aumentare le classifiche SEO e a portare molto traffico mirato al tuo sito web. In effetti, una startup è riuscita ad aumentare il proprio traffico mensile da 0 a 5 cifre in meno di un anno utilizzando una strategia di marketing basata sul guest blogging.
Tuttavia, far accettare i tuoi post degli ospiti da altri blog potrebbe essere una sfida se hai difficoltà a scrivere un’email di presentazione di un guest post efficiente che possa risaltare in una casella di posta affollata. Di seguito sono riportate le linee di oggetto e i modelli di email di blogging per le tue campagne di sensibilizzazione sui nuovi post del blog.
Il guest blogging (o guest posting) è una tattica di content marketing che prevede la scrittura e la pubblicazione di articoli su siti web/blog di terzi. Il guest blogging generalmente offre vantaggi reciproci agli editori che ospitano i contenuti degli ospiti (in quanto aiutano a coinvolgere il loro pubblico) e ai blogger ospiti che ottengono una piattaforma aggiuntiva per promuovere il loro marchio. In genere, i guest blogger scrivono contenuti per siti web e blog simili relativi al loro settore al fine di:
Ecco alcuni degli oggetti che puoi utilizzare per annunciare il caricamento di un nuovo guest post sul blog.
This is [Your name] from [Company name], and I’m dropping you a line to see if you’re accepting new guest bloggers. I write about [topics] and thought an article about [relevant topic] would be a good fit for your blog.
Here are some examples of my latest guest posts:
[Blog post link 1]
[Blog post link 2]
[Blog post link 3]
The post will be 100% original, written just for your blog, and will not be posted elsewhere. I would appreciate an author bio with a live link back to my site. If you’re interested in this cooperation, please get back to me.
Thanks,
[YOUR SIGNATURE]
[Your name] here from [Company name]. I’m reaching out to check if you are accepting content from guest contributors on [Blog name].
We are trying to establish ourselves as a helpful, trustworthy brand, and we think the best way to do that is through quality content. We’ve already been featured in some respectable publications like [Example 1], [Example 2] and [Example 3], just to name a few.
If you do publish content from guest authors, I would love an opportunity to be one of them. Here are some topics that I could cover:
[Topic 1]
[Topic 2]
[Topic 3]
I don’t mind discussing additional topics if you don’t think these are a good fit for your audience.
Looking forward to your thoughts,
[YOUR SIGNATURE]
I’ve got a great idea for a post that I believe would do well on [Blog name]. Are you looking for more contributors to write for your blog right now? If so, I’d love to send some original content your way.
I’m already writing regularly for [Blog name 1], [Blog name 2], and [Blog name 3]. Here are a few of my latest posts:
[Blog post link 1]
[Blog post link 2]
[Blog post link 3]
Let me know if you are interested – and I’ll send you some topic ideas.
Thanks,
[YOUR SIGNATURE]
[Your name] here from [Company name]. I’m a huge fan of [Blog name], and I’ve really been enjoying your writing. In fact, I accomplished [whatever you accomplished] from reading your blog post: [link to their blog post].
I know you’re busy, so I’ll be quick. I’m reaching out because I had some ideas I think the [Blog name] audience would love, and I was wondering if you’d be open to a guest post. Here are the topics I could write about:
[Topic 1]
[Topic 2]
[Topic 3]
To give you an idea of my writing style, here are some of my recent posts:
[Blog post link 1]
[Blog post link 2]
Thanks for your time and consideration! I can’t wait to hear back from you.
Cheers,
[YOUR SIGNATURE]
My name is [Your name]. I know you probably receive tons of emails every day, so I’ll keep it short.
I see that you publish some really great content about the topics like [topic 1] and [topic 2]. I am writing a well-researched, data-driven, and in-depth blog post on [topic] which might be a great addition to your blog.
Here are a few samples of my recently contributed guest posts to other blogs:
[Blog post link 1]
[Blog post link 2]
[Blog post link 3]
Do you mind if I send you the draft so you can see if it’s a good fit for [Blog name]?
Looking forward to hearing from you.
Thanks,
[YOUR SIGNATURE]
My name is [Your name], and I’m the content creator at [Company name].
I noticed you have amazing contributors on [Blog name], and I was wondering if you still accept guest bloggers.
It’s great that you only work with unique and valuable contributions. In fact, I am ready to keep up that standard. To give you an idea of the quality I can bring to the table, check some of the posts that I have written for other blogs:
[Blog post link 1]
[Blog post link 2]
[Blog post link 3]
If I look like someone you can accept as a contributor, I’d love to write a post on any of the following topics that I believe could be a perfect fit for your blog:
[Topic 1]
[Topic 2]
[Topic 3]
Whichever topic you choose, I’ll be happy to write well-researched content, supported with facts, stats, and screenshots.
Let me know what you think. I’m excited to hear back from you!
[YOUR SIGNATURE]
I was researching about [topic] this afternoon and stumbled upon [Blog name] – a great collection of high-quality articles.
I am reaching out to you because I’d love to contribute a guest post to your blog. Below are the topics on which I can write a well-researched post:
[Topic 1]
[Topic 2]
[Topic 3]
I promise to fill the piece with solid points and actionable tips. I contribute regularly to blogs like [blog 1], [blog 2], [blog 3] and many more.
So, which of the above topics do you think I can write about? Let me know and I’ll be sending you the draft as soon as possible.
I look forward to hearing from you soon.
[YOUR SIGNATURE]
I’m [Your name], and I write at [Your blog]. I’m also a regular contributor at [blog 1], [blog 2] and [blog 3].
I’ve been following [Blog name] for quite some time now, and I have even mentioned your article about [article topic] on this piece I’ve written [link to your post that links to them] a while back.
Anyway, I’m writing to you because I’d love to contribute to your blog if you’re still open to new guest authors. I’ve been brainstorming some topics that I think your readers would get a ton of value from:
[Topic 1]
[Topic 2]
[Topic 3]
If you want me to write about an entirely different topic, I will be glad to do so as well.
I appreciate your time and really look forward to working together.
Cheers!
[YOUR SIGNATURE]
I’ve been an avid reader of [Blog name] for some time now, and I enjoy reading your blog on a regular basis.
Recently I’ve been researching an idea for a blog post about [topic] – and then I thought that this could be a great contribution for your audience. I’ll make sure the piece overflows with information that can’t be found anywhere else.
What do you think? Should I write it up and send you a draft?
For a glimpse of my writing style, check out some of the guest posts I’ve written for other blogs:
[Blog post link 1]
[Blog post link 2]
[Blog post link 3]
I look forward to hearing from you soon.
Best,
[YOUR SIGNATURE]
My name is [Your name}, and I blog at [Your blog name]. I’m a regular reader of your blog since your content is mostly related to mine.
I don’t know if you like the idea of blog collaboration. Our blogs share the same interests and audience, and I believe we could make the best of that opportunity.
Does the idea of guest posting sound good to you? If so, I’d love to contribute a piece to your blog, and I will also be glad to see you contribute to my blog anytime.
Let me know if that is something you might be interested in. Either way, keep up the excellent content, [Blogger’s name].
Best,
[YOUR SIGNATURE]
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Per gestire il guest blog, devi disporre delle Linee guida per il guest blogging, dell’elenco dei siti di blog e dell’elenco dei blogger. Devi includere una breve biografia del blogger ospite, i link al suo blog e ai suoi account sui social media e il nome del post.
Un guest blogger è uno scrittore che scrive per te un post sul tuo sito web o blog. Puoi pagare un guest blogger in base alla quantità di tempo che ha dedicato alla scrittura o alla ricerca per il tuo blog.
Un guest blog è un blog scritto da qualcuno che non è affiliato a un’organizzazione. Viene spesso utilizzato come mezzo per attirare un pubblico più vasto.
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